The airwaves will eagerly lap this up.Ī spot is reserved for Detroit master of soul Derek Martin on Happy, with classic organ loops, and percussive and melodic jazz rhythms that make even more sense against the backdrop of the video’s Biblical theatrics and liquid dance moves. And on this track, a mix of jazz, harmonica and blues guitars sit with a slave song vocal, cut up using French electronic sounds that touch upon Daft Punk and Justice. It’s this kind of belief in their own abilities and material that earned Tetra the number one album spot in France last year, with single, Down The Road, also reaching those dizzy heights. This injects freshness and a signature, unstifled by reference to any other artist.
With swagger, confidence and a treasure trove of their own, sublime samples, C2C begin with their faultless best.įar from being anticlimactic, the track butters up its listeners for the rest, made all the more engrossing by the fact the Nantes four create their own samples, playing strings, brass, guitar and even a selection of vintage instruments and equipment. Of those higlights, The Cell tiptoes its way in with woven chimes and flutes, before a dirty bassline bursts through, wielding gospel choir fragments and a hip hop rhythm that gets pally with breakbeat. But with big hitters like The Cell, Down The Road, Happy, and F.U.Y.A, Tetra could see them catapulted beyond those spheres.
DJ Shadow and DJ Yoda are a case in point, touted as figureheads of their own chosen arenas. And while this particular hip hop subgenre broke from the underground post-2000, seldom have their peers chosen to forcibly propel themselves beyond more secular slices of the mainstream. C2C – formerly known as Coups2Cross – have definitely decided it’s high time they were let in on the popular music party.īut they follow a long line of turntablists attempting to break larger circles. A hint of cheekiness and a nod to Harajuku styling on the cover girls leaves the door ajar on the bombast and flirtatiousness within. Speaking of natty packaging, various, niftily placed fancy dress items and props are all that stands between the album cover and immodesty.
Like these artists, they make ideal MTV fodder, but like the former two of these three, there’s substance beyond the natty packaging. Their material screams ‘household name’ – from the catchy hooks and beats to the inventive, well-packaged videos – threatening to hit with the force of Mint Royale’s Singin’ In The Rain, Fatboy Slim’s Praise You, or OK Go’s eponymous treadmills. In Tetra, 20SYL, Pfel, Atom and Greem have a bold and emphatic statement, making them ripe for global consumption. Comprised of four members with impenetrable monikers that could rival the pioneers of the ’90s, their trophy cabinet has healthy looking shelves filled with renowned DJ championship titles. C2C fit the definition of a hugely successful turntablist crew.
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